It’s been long believed that organic farming will somehow save our lives. We just didn’t know it will be the turn of the century. The past year has proven that if there’s one industry that can survive a health crisis, it is the organic agriculture industry. It has adapted quite a lot in 2020, serving more consumers than it did in 2019. So, how did they do it?
Essential Food Providers
Organic farmers know that they are essential food providers long before the pandemic made that obvious. So, when the global health crisis was verified, they continued with their production. It takes a longer time for organic products to grow, which is the reason why farmers decided to go through with the process even though it was a pandemic. What farmers did is to focus more on the farm-to-consumer approach. They sold the produce directly to the consumers via online orders and roadside stations.
Some farmers went into the subscription box program. This is when consumers would order a monthly box of vegetables and fruits. They would pay for them online or upon delivery. Although some farmers do not have access to debit card and credit card processors, they eventually found a way around it by having the customers hand a check to the delivery guy. Of course, this only worked for nearby areas. Farther areas are impossible to reach because of lockdown restrictions.
Small Business Survivors
Smaller businesses are more likely to survive than bigger businesses. Many farmers were able to weather the storm of the pandemic for this simple reason. Since some farmers are family-owned, it was easier to cut and reduce expenses. They can also stop hiring people because the rest of the family can do the work on the farm themselves. With smaller operations, organic farms were able to survive and even thrive during the height of the outbreak.
Organic farming as a business model is a resilient one, especially during a pandemic. People have begun to love healthy and organic food in the past couple of years. This means that this business model will stand the test of time as people would now rather invest in their health. Processed food, under the public health crisis, became the enemy of the people. They see these as unhealthy food choices that put them on the path of a weaker immune system.
The concept of organic farming survived because it is modeled to provide a healthy food substitute during times of crisis.