Organic farming is probably one of the most misunderstood concepts in agriculture. Some of the common misconceptions we heard about organic farms and products are that they are not a healthier concept, they are too expensive, free-range and natural products are just as good, pesticides aren’t that all bad, and organic food tastes bad.
Clearing up these misconceptions is the first step you need to do if you want to market your organic products. The battle will be won if you take it to social media.
Since practically all living souls in the planet have, in one way or another, dabbled with Facebook, Twitter, and Instagram, it only makes sense to use this platform to clear up the misgivings people have about organic farming.
Build a strong profile
If you haven’t already got a profile on social media, it’s time you remedy that situation. The problem with most businesses is they expect the nature of their business to act as a marketing agent. They think that because they offer the best products and solutions, these will speak for their company.
That is not possible at all. You need to be proactive and that means building a profile on Facebook with as many followers as you can amass. Having a strong following will give credibility and value to your profile.
Join discussion groups
You want to know what people think about organic farming before you can start cleaning up its reputation. You can hear a lot of discussions, both negative and positive, from groups on Facebook.
Make it a point to join both pro- and anti-organic products so you can hear both sides of the story. By knowing where the subject matter stands to your market, you will have a better chance of building a marketing campaign that will correct the misconceptions.
Host a focus-group discussion
Invite people from both camps—pro- and anti-organic farms. After hearing all they have to say about organic farming, it is time to find common ground. Is there a component in their arguments that you can use to balance their misgivings about each other? Can the two groups work together?
The focus of the discussion is to open the eyes of each group to their various concerns. Who knows? You might also learn a thing or two about organic products.
Plan your campaign
After you have gathered all the information and evidence you need about organic farming and how people see it, you can begin planning a campaign.
The research is the hardest part of marketing campaigns. After you’re done with it, you can identify the key issues about organic products and farming that need to be addressed.