If you want to see organic farming become a norm in this country (rather than an exemption), you should look into executing provoking campaigns that will introduce organic farms to the local communities. Much like other industries, organic farming is dependent on the local market. This means that your first audience is the community which you are a part of.
Just think about this: how can you convince people from other areas to support your version of organic farming if most of them get lost in your message? Stop pitching like you’re presenting before a company’s board of directors. Find the most relatable item and use that as your hook to get more people to listen to your message.
Is the community concerned about the health of its members? Are they looking for new food sources? Are they experimenting with diet fads and healthy living?
Host A Farmers’ Market
Farmers’ market is the perfect venue for you to introduce organic produce to your target audience. Communities love to go to farmers’ market, especially during the weekend.
You can host a farmers’ market right in your field. This will be a good opportunity for your market to see how the crops, vegetables, and fruits are being grown. It might also entice other farmers to share their products to the local community.
Have A Cook-off Competition
You cannot be the judge of your own cook-off competition obviously. If you’re going to host a cook-off competition, make sure you have access to people who are authorized and skilled to judge such a contest.
Your cook-off competition should be focused on using only products grown through organic farming. This will engage the neighborhood to find and buy organic products and try recipes that they can make with them.
Give Lectures In Schools
How about participating in elementary schools and high schools to discuss the many benefits of organic farming. If there’s one way for you to directly influence a community, it will be through the younger generations. Talk to the local schools and ask them about the possibility of presenting before a class.
Not only will you pique the interest of the students, but it will also allow you to hear their concerns as well as their misgivings about organic farming. This is the perfect way to influence what they know about the industry and correct any misgivings that could arise out of misconceptions.