Many business owners that are looking to venture into organic farming are naturally very hesitant at the idea of doing so because it can be a very competitive industry to get into. There is a lot of demand for organic products, there is no doubt about that, but the initial start-up cost for any certified organic farm can be very high, once you factor in certification costs, professional fees, and education costs, to name a few.
When you’re looking to get into the organics industry, you should seriously consider looking into establishing yourself locally, which is a great market for organic businesses. Read on to learn more about how establishing yourself locally can help any organic farming business and how you can accomplish this.
Why establish yourself locally?
You may be wondering why you should consider establishing yourself locally as an organic farm. After all, isn’t it better if you expand to meet a national audience instead of limiting yourself to a local one?
The most important thing to remember about organic products is that the lack of preservatives and chemical aids in this is exactly what can make it difficult for transport. Organic products don’t do well in cross-country travel without special storage options that small business owners will not have access to.
Because of this, it is easier and less costly for a local organic farm to simply establish a name for themselves in the local landscape and maximize their profits.
How can I get started with this?
Now that you understand the importance of establishing yourself locally, how are you supposed to go about doing this? There are two ways that you can sell to a local audience. You can look into selling directly to businesses, like grocery stores and restaurants, or you can look into selling to consumers.
For smaller farms, either option can work, so do your research into the local demand for organic products. When you’re selling directly to businesses, you can look around for restaurants and cafes that specialize in organic dishes and strike up a deal with them.
Make sure that you do establish a strong business relationship with them if you want to keep them on as a client. If you’re looking to sell to local consumers, then look around for farmers’ markets.
The great things about selling organics in settings like these are that the people who regularly buy from farmers’ markets and other similar places are already aware of the visual condition of the products, which means that they fully appreciate the less than the picture-perfect look that organic products take on, allowing you to focus on other parts of the organic farming process, such as developing the products’ flavor.