The Covid-19 sure did shock the world. But aside from its economic and health impact, the pandemic also put into perspective the way we take care of ourselves, our lifestyles, and the food we eat. If we were more conscious about our health, would the impact be the same? If we invested in organic farming, would Covid-19 be as impactful as it is on our economies?
Covid-19 is putting health and nutrition in front and center. That’s why there was a sudden rise in interest in organic products. People are more concerned than ever about the food they eat—how it is being grown and what nutrients they contain. But because economies are failing and businesses are cutting jobs, does that mean people will go back to their old ways? And by old ways, we mean consuming canned goods, preserved products, and other non-premium items.
Health experts believe that the behavior changes in consumers because of the coronavirus pandemic will likely stick. Organic products deliver many of the nutrients that people are looking for in a post-Covid-19 era. Consumers will continue to want natural and healthy food products after the pandemic because they are now more conscious than ever about the type of food that they eat.
Previous health scares have always provided a level of spike in the need for more nutritious and healthier food. Experts and those in the business of organic farming feel that this demand will remain strong even after the pandemic is over. Organic, they said, has always been popular in subscription and box schemes. During this crisis, the demand was higher as it was during the BSE crisis in 2000 and SARS in 2004. Even the melamine scandal in 2008 in China boosted organic sales.
Sales of organic products in Europe, Asia, and China remained buoyant even after the pandemic. Health scares, pandemics, and food crises have a long-term effect on consumer behavior. When the lockdown measures were announced, people drove and lined up at the grocery to stock up on products. While they hoarded stuff they shouldn’t have like tissue paper and alcohol, they also made conscious choices about the food they eat.
But health experts also warned that the economic recession will have an impact on the consumerism of organic farming products. Although the interest in it will likely remain, some people will not be able to afford healthier food options. This is why it’s equally important that organic farmers directly reach out to consumers so they can sell their products at a lower price.